Introduction to the campaign and styles
Tuesday, 16 October 2018 12:00 AM
I’m super excited to be partnering with G.J. Gardner Homes to deliver Tailored – Inspired Home Collections – a range of six exclusive interior and exterior house designs that bring leading edge design to everyday Australians.
My design ethos has always been to make good design accessible for everybody and this is what we have achieved with this collection. I have worked closely with G.J. Gardner Homes and their suppliers to design a range of interiors and exteriors that will speak to the everyday needs, styles and budgets of Australians. I have used my knowledge and interpretation of design principles the same way I would had I been designing a multi-million dollar home, so that beautiful design is achievable for everyone.
I know from my experience that design can be daunting for people who are building a new home and this collection takes the fear out of design. Every element of the design – from wall colour and flooring to kitchen and bathroom tiles and cabinetry and exterior facades and decking - has been carefully considered so that what is achieved at the end is a cohesive home that draws on international design trends and reflects the way we live in Australia. The good news is the colour palettes and selections can be utilised in any home design you choose.
I have also selected furnishings appropriate for each design to make the design process even easier for G.J. Gardner Homes’ customers and to give them the confidence in knowing their choice of furnishings will reflect the house design and add to the overall beauty of their home.
So how did I come up with the six designs? Basically, the same way I would for any client, by creating a brief and considering who would be using the house, how they would use it, what their style might be and what kind of budget restraints they might have. I have created a balanced six-sided approach that will appeal to a range of people – whether they be older or younger or in-between and whether their style is more conservative or bolder. People with bolder personalities and style choices will be excited by the Japandi and Urban Modern designs, the Hotel Luxe design offers a more conservative approach, the Hamptons and Beach designs provide different takes on beach/outdoor house design and the Contemporary Australian balances traditional and edgy.
For Japandi, the mix of Scandi style and wabi-sabi (a Japanese-inspired design principle that celebrates the imperfect) has created a style that features clean lines, an oak and white colour palette with the addition of black for contrast and a focus on natural elements. The Urban Modern design channels the industrial beauty of renovated warehouses and factories to create a rustic, industrial edge style that uses a white, grey and black colour palette, cement elements and black tapware.
Hotel Luxe references cues from leading hotels overseas, with a neutral colour palette and luxe finishes such as limestone-like floors, a soft metallic kitchen splashback and champagne coloured tapware.
For people who live near the beach or just enjoy the indoor/outdoor lifestyle, the Hamptons design references the quintessential American Hamptons home but adapts it to suit the Australian landscape and lifestyle. It is a more traditional style, with a colour palette that features white on walls and grey timber floors, carpets and benchtops and classic tapware and door handles and Shaker profiles contrasted with white subway tiles.
Beach is my take on the Australian beach shack - a fresh, bright, youthful design style that would be right at home in Byron or Bondi. It features a neutral colour palette of oak, white and grey with edgier design elements like diamond wire safety glass inserts in the kitchen cupboards to offset classic Shaker profile doors.
As my main design inspiration is nature, the Contemporary Australian is my interpretation of what I love most about the Australian landscape and home design. It references an Australian landscape colour palette and features spotted gum timber floors, walnut and eucalypt kitchen and bathroom surfaces and grey and white stone-like tiles, while also incorporating sleek concrete surfaces, black window frames and grey doors.
I’m looking forward to sharing more about the inspiration behind the Tailored – Inspired Home Collections over the coming months and hope you will enjoy living in these homes just as much as I’ve enjoyed designing them.