The HIA would like to congratulate GJ Gardner Homes for winning the prestigious HIA CSR Victorian Marketing Award.
The awards held on November 6 at Crown's Palladium Ballroom, recognize excellence in housing.
The awards were announced before a crowd of 800 industry leaders from across Victoria.
Judged by industry professionals, the awards acknowledge the talent of designers, builders and building companies who construct quality new housing.
GJ Gardner Homes won the award for its "Get The Facts Up Front" marketing campaign based on a simple, yet often overlooked strategy ? just tell people the truth!
The campaign alerts potential new home purchases to the pitfalls that can occur when they don?t read the small print or fully investigate every aspect of purchasing a property.
A series of print, TV and radio advertisements designed by OutscourceMyMarketing.com.au explores issues such as ?no gimmicks or giveaways? and encourages people to get a $500 soil test before paying a deposit or signing any contract.
Under the ?we have nothing to hide? slogan G.J. Gardner has produced a free booklet: ?Get the Facts Upfront.? The book is available as a free download on the website www.getthefactsupfront.com
The approach is much more than just an ad campaign and is an integral part of the company?s ethos, sales and corporate identity said Ross Morley of G J Gardner Homes Victoria.
"We've been working closely with the several metropolitan and regional media partners to get the message out to the people of Victoria. We know they can save thousands if they simply got their facts up front before they commit. We're trying to change the way people build new homes that's based on "no gimmicks, no tricks and no traps. Just good old fashioned truth.
We offer our customers a guaranteed fixed cost with no hidden extras."
Contact GJ Gardner Homes on 13 27 89 or visit their website at www.gjgardner.com.au