Home builder habits revealed

Date Tuesday, 28 November 2017 12:00 AM

So you’re thinking about building your dream home? You’re not alone - research by realestate.com.au* has revealed that one in ten Australian adults are now considering building a house. In New South Wales, the number of people thinking about building a new home has risen by 10 per cent over the past 2 years!


So, what’s making a new build attractive for more and more people and what other insights can you learn from their building journey that might help you? We’ve analysed the data and here are some key findings from the research.


1.    Flexibility to choose the floor plan is the No.1 benefit of building


Those surveyed by realestate.com.au were asked to list the perceived benefits of building a new home. The ability to choose the house’s floor plan was No.1 on their list. This was closely followed by the ability to customise fixtures and fittings, include modern features and move into a house that no one else had lived in.


G.J. Gardner’s new Virtual Display Village experience, launched this month, allows new home buyers to take a virtual tour of multiple house designs and customise floor plans live on screen before they commit.


G.J. Gardner’s chief Architect, Peter Mannion, who created the innovative experience, says it allows people to visualise what would be as close to the actual finish and build quality of their new house as possible.


“The tours take home design planning to the next level, giving home buyers a 100 per cent understanding of the home’s design,” Peter said.


2.    Unexpected costs and going over budget is the top barrier to building


The research also showed that people perceived the risk of going over their budget, due to unexpected costs, as the perceived No.1 downside to building a new home.


Lee Moore, G.J. Gardner Homes General Manager Australia and New Zealand, said one of the key values of G.J. Gardner Homes was making the building process transparent from day one.


“New home buyers should be able to negotiate a fixed price and build time with no hidden extras and if a prospective builder is not able to offer this, you should walk away,” Lee said.


3.    Price and reputation key factors in builder choice


Value for money is still the top consideration for people when choosing a builder, with reputation coming a close second. The factors people used to determine the reputation of a home builder included qualifications and licenses, a long history in the industry and positive word of mouth.


G.J. Gardner Homes was recently named by Australian consumers as the best national home builder for the second year running, based on their experiences of building a new home. G.J. Gardner Homes received a rating of 4.7 out of a possible 5, from 515 reviews on ProductReview.com.au, making them the top-rated builder among 500+ national builders that are tracked by the consumer review website.


Lee Moore said people always ask for referrals when they are looking for a builder, which is why reputation absolutely counts in the building industry.


“G.J. Gardner has been building homes in Australia for 33 years and it’s that long history in the industry that gives people confidence to build a new home with us.”




*Looking to Build Consumer Journey, March 2017.

Get In Touch

Looking for more information? Please select your enquiry type below, follow the prompts and we’ll get in touch as soon as possible.

Select a Location