2016 FCA Excellence in International Franchising
Friday, 14 October 2016 12:00 AM
G.J. Gardner Homes takes out TOP Gong
It’s grown from humble beginnings in Queensland, Australia in 1983 and now building company G.J. Gardner Homes has been recognised for its international footprint, having taken out a prestigious national award at the Franchise Council of Australia awards evening held in the nation’s capital earlier this week.
G.J. Gardner Homes CEO and Managing Director Darren Wallis said the award – for excellence in international franchising – was a major coup for the company, which has 127 franchises across Australia, New Zealand and the United States of America.
“A lot of vision and hard work has gone into building the G.J. Gardner brand into what it is today and this win really is testament to the dedication shown by our team members across the globe,” Mr Wallis said.
“It’s mind-blowing to think that what started out as a small home building business on the Sunshine Coast has grown into a multi-national company building more than 4,000 homes in 2015 alone.”
Mr Wallis said as part of the judging process, the company had been assessed on its expansion strategies, approaches to market entry, financial performance, risk management and brand compliance.
“The drive to deliver high quality workmanship and exceed expectations in everything we do is deeply ingrained in our corporate culture so it’s really rewarding to see this commitment to quality across all facets of the business reflected in the award win,” Mr Wallis said.
“Our team has been diligent in carefully researching new markets and I believe part of our success can be attributed to selecting countries with similarities in language, culture and business ethics to launch master franchises as it has ensured our products and services have been well received.”
“Our New Zealand operations are a clear example of this, with G.J. Gardner Homes having grown to become the largest home builder in the country within just four years of launching into the market in 1996, and retaining this position to-date.”
Mr Wallis said after commencing operations in New Zealand, the company went on to expand into the US in 2005, opening its first office in California.
“The launch into the US market was a big step and required us to make sure we had the right people in the right positions as well as suitable systems and structures to handle the forecast growth,” Mr Wallis said.
“It was always going to be a challenge to break into one of the biggest industries in the US; however, we knew our point of difference – providing home builders joining the franchise network with software, marketing, architectural and business mentoring support structures – was sound and we were very strategic and considered in our approach.”
“Our software system is one of, if not the only building system in use that integrates all the procedures of building a new home from start to finish, and it’s something our franchisees find invaluable to their operations.”
“The financial results speak for themselves, with our international revenue accounting for almost half of overall company revenue and our international sales recording in excess of 38 per cent growth in 2015 alone.”
G.J. Gardner Homes has become a household name throughout Australia, New Zealand and the USA and has built over 28,000 homes since its inception in 1983. To find out more, please visit www.gjgardner.com.au
• 1983: G.J. Gardner Homes founded by Greg Gardner.
• 1990: G.J. Gardner Homes becomes biggest builder in Queensland, Australia.
• 1995: G.J. Gardner Homes commences franchising in Queensland, Australia.
• 1996: G.J. Gardner Homes expands operations into New Zealand.
• 1999: G.J. Gardner Homes operates in all states of Australia.
• 2000: G.J. Gardner Homes becomes largest home builder in New Zealand.
• 2005: G.J. Gardner Homes expands operations into the US.
• 2016: G.J. Gardner Homes continues operations in Australia, New Zealand and the US across 127 franchises